Author to Speak at the Flemington Jewish Community Center

Bernard Beck, author of three books, will be speaking at the Flemington Jewish Community Center about his latest, the novel One American Dream. As part of the Center Series of cultural events, he will appear on Thursday, October 26, at 7:30pm. Admission is $10 per person.

One American Dream, published this past spring, is a novel set in the 19th and 20th centuries of Lower Manhattan and tells the experiences of a family of Jewish immigrants to the United States.

As a summary of the story, Beck says, “The only thing Jack Rubin ever wanted was to be a real American. A Jewish immigrant from Poland, he arrives in New York City in the late 1800’s and begins his American journey by pulling himself up by the bootstraps. But his success doesn’t satisfy him, and when he struggles while raising a headstrong daughter through the roaring twenties, he feels like a failure. Only when he finds himself helping those less fortunate during the Great Depression does Jack realize that he’s been a real American all along.”

Beck’s first book, The Bible: The Greatest Marketing Tool Ever Written, came out in 2010. His premise was that the authors of the Bible designed the structure of the stories to encourage the Hebrew tribes to unite into a single nation with common purposes and values. He uses modern marketing techniques to show how those authors used efficient methods to convey their messages to the people.

His second, True Jew: Challenging the Stereotype, was published in 2012. It gives a brief history of the Jewish people. He also examines contemporary Jews’ own views of Jewishness and discusses what it means to be a Jew today.

A retired small-business entrepreneur, Bernard Beck spent 15 years as a marketing consultant and taught marketing, advertising, and sales management for 10 years as an adjunct professor in the MBA program at the Newark and New Brunswick campuses of Rutgers University. During that time, he was also a teacher and principal in a synagogue Hebrew School.

The Flemington Jewish Community Center is at 5 Sergeantsville Road, Flemington. To register for the event, go to, call the synagogue office at 908-782-6410, or send an email to