Flemington will get its first helping of Zoup!– the nation’s leading fast-casual fresh soup concept – on Thursday, Aug. 24, at 100 Reaville Ave. in The Shoppes At Flemington.
On Aug. 23, the day before its official grand opening, New Jersey’s second Zoup! will have an official ribbon-cutting ceremony hosted by the Hunterdon County Chamber of Commerce and Flemington Community Partnership. During the event, from 4-7 p.m., attendees can enjoy a complimentary taste of Zoup!’s award-winning soups, salads and sandwiches.
“Flemington is a wonderful place to live, work, play and dine, and we think it deserves to have its very own Zoup!” said franchise owner Mark Barbour. “My team and I are looking forward to officially welcoming residents to our restaurant and to becoming an integral part of the local community.”
Zoup! features hundreds of award-winning soup recipes with 12 rotating daily varieties, including low-fat, low-cal, vegetarian, dairy-free and gluten-free options, all served with a hunk of freshly baked bread. Customer favorites include Chicken Potpie, Lobster Bisque and Vegetable Bounty. The menu also features made-to-order salads and sandwiches, and all menu items are available in convenient catering sizes for groups of 10 or more.
To help customers select from the daily soups, sampling is encouraged. And, for those looking to save time, a daily soup menu and online ordering are available. Customers also can sign up online to receive promotional emails.
“We created Zoup! after discovering that really good soup is hard to find,” said Eric Ersher, Zoup!’s founder and CEO. “Also, there’s something special about soup and the way it elicits thoughts of family, well-being and comfort for many people. We strive to offer authentic, hand-crafted soups that are as good – and as ‘feel-good’ – as the homemade soups our mothers and grandmothers used to make.”
As an established brand throughout the United States and Canada – with more than 100 restaurants in 20 states/provinces – Zoup! is targeting New Jersey as part of an overall expansion strategy. The first Zoup! in the state opened in Somerset on Aug. 10.
Founded in 1998, Zoup! is the leading fast-casual soup concept restaurant that is defining the category with its premium and proprietary soups and other recipes. For more information, visit zoup.com or