Holland Township Firefighters Now Equipped to Save Pets’ Lives

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The Holland Township Volunteer Fire Company has received a donation of two sets of pet oxygen masks so its firefighters can resuscitate family pets rescued in house fires. The donation is from at-home pet services provider Canine Company.


Chief Thomas Welsh requested the donation after learning about Canine Company’s campaign to get the life-saving masks into the hands of first responders in communities where the company does business.


“Holland Fire is extremely grateful to Canine Company for equipping us with another important tool to serve the residents, including the four-legged ones, of Holland Township,” said Chief Welsh.  “We hope we never have to use these masks, but we are now better prepared to handle calls involving pets.”


When fire strikes, family pets are at risk because they are unable to leave the house. An estimated 40,000 die each year from smoke inhalation. The cone-shaped pet masks donated by Canine Company are designed for a pet’s snout, which human masks do not fit. Each set includes three sizes for a wide range of pets – from small mammals to giant breed dogs — and connect to standard oxygen tanks the rescue teams carry.

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To help ensure pets are rescued, Canine Company is offering Holland Township resident free “pets inside” decals that they can place on a front door or window to alert firefighters to pets in the home. To request a decal, go tohttps://www.caninecompany.com/topic/petdecal.aspx.

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“Our company was founded by a family of pet lovers and our mission is to help other families keep their pets healthy, safe and happy,” said Renee Coughlin of Canine Company.  “We do that with the services we offer and it’s the focus of our charitable programs, too.”  Last year, Canine Company donated more than 120 sets of masks to first responders across the Northeast, including to 44 New Jersey fire departments and EMS squads.

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The Holland Township Volunteer Fire Company, Inc. (www.hollandtwpfire.org) is dedicated in serving the citizens of Holland Township to prevent loss of life, personal injury, and destruction of property through emergency response, departmental training, fire prevention, and community education. Established in 1980, it serves the community from two stations. 


Canine Company (www.caninecompany.com) provides at-home services to keep pets healthy, safe and happy. The company serves families across New England, New York and New Jersey with the Invisible Fence® Brand pet containment system, Manners dog obedience training, and mobile grooming and pet sitting in select markets. Its charitable Canine Gives campaign supports pet rescue groups and donates pet oxygen masks to first responders.