NC State Poole College Announces 2017 Andrews Launch Accelerator Startup Teams Cortney Cox From Tewksbury

Raleigh, N.C. – June 6, 2017 – The North Carolina State University Poole College of Management announces the three startup teams selected to receive $20,000 each as NC State Acceleration Fund recipients. The teams also will participate in the NC State Andrews Launch Accelerator, which takes place in June through August 2017. This is the second year the funds have been distributed through this program.

“The primary goal of the Accelerator is to move the teams to launch and fundraising, if necessary. After launch, we work on growing the company through sales,” said Lewis Sheats, Poole College associate professor of practice and executive director of the NC State Entrepreneurship Clinic which is part of Poole College’s entrepreneurship curriculum. Sheats manages the Andrews Accelerator program.

“We’re focused on stimulating entrepreneurial thinkers to frame potential ventures that are ambitious, well-constructed and compelling. At this early stage they usually haven’t effectively tested their business model with the appropriate targeted customer markets. They have organizational issues for a new startup, and they don’t have meaningful presentations developed for potential customers, investors or lenders. The grants and the accelerator are designed to leverage their talents and their concepts so they may move on to actually launch a startup,” said Robert “Chip” F. Andrews III, who with his wife Lyn established NC State Andrews Launch Accelerator to provide solid support for budding student entrepreneurs.

Following are the 2017 NC State Andrews Launch Accelerator start-ups and their team members. All are recent graduates or completing undergraduate degree programs in NC State’s College of Engineering, Poole College of Management or College of Sciences.

Simplify Cosmetics

Simplify Cosmetics was started by Cortney Cox, a new Poole College alumna who graduated in May 2017 with a bachelor’s degree in business administration and a concentration in entrepreneurship.

Her first product is Simplifeye, a solution that makes it easier to apply eye liner in the popular cat eye style. That also was the initial name of her startup. The new name reflects Cox’s goals for her company: to develop a brand and line of products that will help women with their daily beauty routine and support female empowerment.

Cox is originally from Tewksbury, N.J.