– Water is a fundamental human need, yet 663 million people live without access to safe water. Water is also the foundation of Stella Artois and has helped the brand build its 600-year brewing legacy. This year, Stella Artois reaffirmed its commitment to ending the global water crisis with a multi-year extension of its partnership with Water.org and their “Buy A Lady A Drink” campaign to help provide clean water for people in the developing world. RPD Beer is proud to be a part of this campaign and invites members of the Central New Jersey community to get involved in the effort. “We are so excited to have Ritchie & Page join Stella Artois to support this important cause,” said Harry Lewis, Vice President, Stella Artois. “To be the generation that ends the global water crisis, people in Central New Jersey can take small steps to help spark change.”
For each Limited-Edition Stella Artois Chalice purchased, Water.org will help provide five years of clean water to one person in the developing world. Ritchie & Page has committed to purchasing 200 Limited-Edition Stella Artois Chalices, which means Ritchie & Page will have committed to providing 1,000 years of clean water to 200 people in need. “Buy A Lady A Drink” was first launched in 2015, leveraging Stella Artois’ global footprint to raise awareness and spark consumer action to address this critical issue. This year, the brand announced a four-year commitment with Water.org to help provide 3.5 million people with long-term, sustainable access to clean water by 2020. One in 10 people in the developing world lack access to safe water. This problem disproportionately affects women and children, who spend millions of hours a day collecting water instead of working, caring for family or attending school. Since the launch of the “Buy a Lady a Drink” campaign, Stella Artois has helped provide more than 800,000 people in the developing world with access to five years of clean water through the sale of more than 225,000 Limited-Edition Chalices, and by directly donating more than $3 million to Water.org.
To help demonstrate the impact, this year’s campaign with feature a short online documentary film titled “Elizabeth’s Dream,” the story of a young Kenyan woman whose life was transformed when access to clean water was established in her village. Three Ways for Local Consumers to Get Involved and Support “Buy A Lady A Drink” The global program launched in the U.S. earlier this year with several opportunities for people to get involved on a local and national scale: Purchase a Limited Edition Chalice: This year Stella Artois released a new set of Limited-Edition Chalices designed by three influential artists from Cambodia, Brazil and Uganda. Each design reflects the artist’s experience and interpretation of the global water crisis in their country and represents one of the countries where Water.org provides support. For every Limited-Edition Chalice that is sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world. Consumers can purchase one of the exclusive Chalices for $13 at BuyALadyADrink.com. Buy a Six- or 12-Bottle Pack of Stella Artois: New for 2017, for every six- or 12-bottle pack of Stella Artois sold in select Central New Jersey retail stores, Stella Artois will help Water.org provide six or 12 months of clean water for one person in the developing world. Visit Local Bars and Restaurants: For every pint or bottle of Stella Artois sold in select Central New Jersey bars and restaurants, Stella Artois will help Water.org provide one month of clean water for one person in the developing world. Visit www.BuyALadyADrink.com to purchase a Limited-Edition Chalice and learn more about how you can help be the generation to end the global water crisis. Join the conversation online with @StellaArtois #1Chalice5Years.